Communications
Welcome to the WQPHN 2021-2022 Annual Report Highlights. For a printable version of the report, please click here.
Communications
Engagement via our online Communication channels has continued to grow in 2021-2022, led in part by the ongoing presence of COVID-19, and our continued focus towards producing local content of our people in our regions and the use of video format.
Electronic Direct Mail (EDM)
Regular direct email communications such as the the quarterly “WQPHN Bush Telegraph” newsletter and Fortnightly "Message Stick" were the best performers, followed by the weekly COVID-19 update for primary health care clinicians.
The average open rate (how many recipients opened emails) and click rate (those who clicked on links within emails) have increased from the previous year.
Social Media
The WQPHN Facebook page as WQPHN's primary social media platform has again experienced exponential growth over the past year, with a 79% increase in engagement (people who “like”, comment on or share posts) and a 118% increase in reach (people who see our posts).
WQPHN Facebook page has seen an increase of 15% of people who 'follow' the page compared to the previous year. This equates to an additional 1,613 people.
Top 3 Facebook videos 2021-2022
#1 - Psyches on Bikes Wrap-up
#2 - Message Stick 29 October 2021
#3 - Jibber Jabber rolls on
Our Stories...
headspace Roma celebrated their first birthday on Wednesday May 4, 2022, with local crew and staff enjoying the celebrations, which included a great BBQ, cake, art workshops, games and a chill out zone.
Chronic diseases are long-lasting, and while most are preventable and treatable, they cause approximately 64% of the disease burden among Aboriginal and Torres Strait Islander Peoples and approximately 80% of the mortality gap.
The steady achievers in 2021/22 have once again been the committed staff working in residential and community aged care.
Nearly 23 per cent of homes in Western Queensland have no access to the internet - we need to invest in the digital infrastructure to support access to telehealth, online supports, and community, aged care and disability services.
WQPHN collaborated with Mable to visit regional communities throughout Western Queensland to discuss options for community-led aged care services and provide workforce solutions for rural and remote areas.
WQPHN has commissioned headspace National to provide the Wellbeing in Schools Early Intervention Telepsychiatry program (WiSE).
Credits
The WQPHN website was developed and is maintained by Michael R.G. Hughes of Extremely Geeky.
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